ROWENTA

For this project, the goal was to create a film that was as visually striking as it was informative, drawing inspiration from the visual codes of premium beauty films. The challenge: blending 3D sequences — to highlight the product’s technical features — with studio footage, all wrapped in a golden, warm atmosphere that echoes the product’s packaging.

Under the artistic direction of photographer and director Maeva Delacroix, each studio scene was crafted as a true work of art, supported by an outstanding technical team. The material effects and 3D visuals, produced in-house by our post-production team, blend seamlessly with the live-action shots to deliver a film that is both captivating and revealing.