CONFORAMA

Vivez à fond, dormez à fond

Director

Sébastien Auger

Role

Production Exécutive

Agency + Client

BBDO Proximity/Imalliance + Conforama

Diffusion

Social Media + Catch Up Tv

The Brief

Produce three mini pop and colorful films around a slogan “Live Hard, Sleep Hard”

We were approached by the production company Imalliance in order to find the talents (director, chief operator, actors…) necessary for the proper execution of the creative brief provided by the agency Proximity BBDO.

Our mission was to illustrate the slogan “Live Hard, Sleep Hard”, around three very specific profiles: a young karateka, a “granny drummer” and a “roller-man”.

CONFORAMA5
CONFORAMA6
Our Answer

We therefore proposed for this project a director, Sébastien Auger, accustomed to quirky and comedy films.

Accompanied by a complete technical team (director of photography, set-designer, technicians…).

For the casting we have implemented all our network, to find these three atypical profiles.

Making-Of

Backstages…