CONFORAMA

Imalliance approached us to bring to life a vibrant project: three bold, pop-inspired mini-films built around the slogan ‘Live Fully, Sleep Fully.’ With a creative vision brought by the agency Proximity BBDO, our mission was to assemble a team of talents who could bring this idea to life with boldness and flair.

We brought on Sébastien Auger, a director known for his humorous and original films, to infuse the project with an offbeat energy. Backed by a carefully assembled technical team — including a director of photography, set designer, and skilled technicians — every aspect of the project was designed to elevate the visual experience. On the casting side, our network allowed us to find unique and unconventional personalities who perfectly embodied the distinctive spirit of these mini-films, adding a genuine touch to the whole production.