HELLOFRESH

We supported HelloFresh in creating a unique campaign, designed as an immersive documentary that brings the brand closer to its customers. A film with a natural and intimate style, where every image authentically and simply reflects the brand’s universe.

We carefully selected a photographer–director duo capable of faithfully translating the brand’s vision into images. For the casting, we chose to work with real HelloFresh customers a deliberate decision to move away from traditional standards and offer an authentic representation, far from agency clichés. A creative challenge we embraced with enthusiasm.