My Beauty Routine

Cedric Coldefy


Production + Post-Production

Agency + Client

Sevaire & Co + Rowenta


Social Media

The Brief

Produce a hero film reflecting the DNA of Lift Contour Massager, Rowenta’s new beauty product.

We were approached by the agency Servaire & Co to implement the production of a hero film and social media content, on the occasion of the launch of a new product of the range My Beauty Routine.

The demand was to stay in the DNA of the My Beauty Routine campaigns, while getting closer to the product’s premium positioning.

Our answer

A lifestyle film, around the morning routine.

We set up a tailor-made team (director, chief operator, technicians…) to produce a film that best suited the expectations of the client and the agency.

We took advantage of the filming of this hero movie to produce video tutorials that will be used for the handling of the device as well as social media content.