fbpx

LE SLIP FRANCAIS

Bouge ton pompon

Director

Antoine Blanchet

Role

Production + Post-Production

Client

Le Slip Français + Balmain

Diffusion

TV

The Brief

Produce a TV commercial for a famous French underwear brand.

Le Slip Français, in partnership with the “Maison Balmain”, designed a cap, all sales of which were donated to the Telethon.

In order to advertise this charitable operation, France Télévisions offered advertising space to the brand.

Capture d’écran 2020-04-08 à 11.57.19
Capture d’écran 2020-04-08 à 11.57.29
Our Answer

We accompanied Le Slip Français during the different phases of the production of this commercial, during a very tight timescale…

…from finding talent to creating PAD TV, we helped them produce the film they wanted.

The result was a slightly offbeat film, with a strong aesthetic, inspired by Harcourt Studios.

Capture d’écran 2020-04-08 à 11.56.59
Making-Of

Some backstage…

One day in studio under the HMI lights.