LAVAZZA
Make it count
Director
Nathan Yamniak
Role
Création + Production + Post-Production
Client
FFT + Lavazza
Diffusion
Social Media + On site screens
The Brief
As part of the 2019 French Open, we created a brand content film for Lavazza, a partner of the tournament.
The request was to illustrate the common values of Lavazza and Roland Garros in a film; in particular, the search for perfection of motion through repetition.
We were fortunate enough to be able to feature Carlos Moya in the film, a former Roland Garros winner, coach of Rafael Nadal and a Lavazza ambassador.
Our Answer
We came up with a film based on visual analogies…
…between preparing a tennis match and making a cup of coffee. Our history is built on the repetition of motion and movement to achieve excellence as a tennis player and barista.
In addition to the filmed images, we also had access to the Roland Garros archives, made available by the FFT. Post-production work made it possible to harmonise everything, to give the film a cinematic aspect.
Making-Off
Some backstage…
Small team, strong agility.
