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LAVAZZA

Make it count

Director

Nathan Yamniak

Role

Création + Production + Post-Production

Client

FFT + Lavazza

Diffusion

Social Media + On site screens

The Brief

As part of the 2019 French Open, we created a brand content film for Lavazza, a partner of the tournament.

The request was to illustrate the common values of Lavazza and Roland Garros in a film; in particular, the search for perfection of motion through repetition.

We were fortunate enough to be able to feature Carlos Moya in the film, a former Roland Garros winner, coach of Rafael Nadal and a Lavazza ambassador.

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Our Answer

We came up with a film based on visual analogies…

…between preparing a tennis match and making a cup of coffee. Our history is built on the repetition of motion and movement to achieve excellence as a tennis player and barista.

In addition to the filmed images, we also had access to the Roland Garros archives, made available by the FFT. Post-production work made it possible to harmonise everything, to give the film a cinematic aspect.

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Making-Off

Some backstage…

Small team, strong agility.