DFNS
Bon Gamin
Director
Jérémie Gentais
Role
Création + Production + Post-Production
Agency + Client
DFNS
Broadcast
Social Media
Play
The Brief
Create a film around the new face of the DFNS brand, the star of the French MMA, Ciryl Gane.
Design an attractive format to promote the DFNS brand to the French market.
The request was to stage the Ciryl Gane athlete during one of his training days at the MMA Factory while promoting his DFNS sponsor.
Our answer
A film like a “shortdoc” to bring a touch of storytelling and naturalness to the commercial.
So we created a film inspired by the codes of contemporary documentaries trying to introduce in a subtle way the use of DFNS products.
Particular attention has been paid to how to magnify the body of the athlete and to how to transcribe the energy put into the training service.
Drag
Making-Of
Backstages…
