DFNS

Bon Gamin

DFNS

client

JÉRÉMIE GENTAIS

talent

CREA + CURATION + PROD + POST-PROD

role

DFNS entrusted us with the mission of crafting a story that highlights its new ambassador, French MMA star Ciryl Gane. The objective was clear: to design an engaging format that would resonate with the French audience, by following Ciryl through a typical training day at the MMA Factory — all while subtly promoting his sponsor, DFNS.

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We chose a ‘short doc’ format, bringing a touch of storytelling and authenticity to the brand message. Inspired by the visual language of contemporary documentaries, the film captures the essence of Ciryl’s journey while subtly integrating the use of DFNS products — striking the perfect balance between authenticity and promotion.

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