DFNS
Bon Gamin
Director
Jérémie Gentais
Role
Création + Production + Post-Production
Agency + Client
DFNS
Broadcast
Social Media
Play
DFNS entrusted us with the task of creating a film that spotlights its new brand ambassador, the French MMA star, Ciryl Gane. The goal was clear: to design an engaging format that would resonate with the French audience, following Ciryl through a typical day of training at the MMA Factory, while subtly promoting his sponsor, DFNS.
We chose a “shortdoc” format to bring a sense of storytelling and authenticity to the advertising message. Inspired by the visual codes of contemporary documentaries, this film captures the essence of Ciryl’s journey while subtly introducing the use of DFNS products, striking the perfect balance between authenticity and promotion.
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