Caisse Nationale d'Assurance Maladie

Auditoire Shopper entrusted us with a meaningful mission: to capture the essence of four lives affected by heart failure, on behalf of the French National Health Insurance Fund. Through this awareness campaign, the challenge was to give a voice to the invisible, to make a complex reality tangible, and to provide keys to better understanding these heart conditions.

We envisioned a concept that matched this ambition: a team fully dedicated to documentary storytelling, serving authenticity above all. To honor the intimacy of each testimony, we designed a light and agile workflow, allowing us to step into these lives in their everyday settings, free of artifice. At the helm was Julien Thiverny, a director whose sensitivity illuminates every frame. Through his lens, these portraits became heartfelt stories imbued with rare humanity, blending aesthetic finesse with a deep connection to reality.