PRINTEMPS

IGTV

Talent

M, M! Studio

Role

Création + Production + Post-Production

Client

Printemps

Diffusion

Insta TV

Context

We worked with Printemps to create content for the launch of their IGTV (Instagram TV).

In collaboration with their creative teams, we came up with a series of short formats on a wide variety of subjects: brand launches, interviews with creators and partnerships with associations or institutions.

These formats are imbued with the brand’s DNA (elegance and classicism), while proposing the codes of the videos for social networks.

Our Answer

We have produced dozens of videos since 2018. (interviews, reports, instagram stories, etc.).

We work in close collaboration with the digital creative team at Printemps.

We created a motion design graphic identity for all the videos.

Making-Of

Some backstage…

Small team, strong agility.